M2M has moved into a new growth phase as it moves up the CIO agenda as a strategic investment opportunity.

The Australian M2M market is expected to be worth more than A$530m by 2019, with a CAGR of 20%. According to the findings of the Ovum Large Enterprise Insights Survey commissioned by Vodafone and published in September 2014, the Australian M2M market is at a crucial turning point as a result of positively disruptive M2M deployments that have enabled enterprises and governments to make huge advances in terms of productivity, new business models and the way that new processes are executed.

M2M's transformation capabilities have captured the attention of technology buyers and decision makers as they discover how it can be applied to their own business and ICT operations. Ovum believes its potential to open up new markets is drawing players across the ecosystem in Australia as M2M moves up the CIO agenda as a strategic investment priority; with the report stating that: M2M has moved into a new growth phase in Australia and the tide of new opportunities it brings will raise almost all boats in the industry.

Customisation will be a regular feature in deployments as expectations of return on investment (ROI) increase.

NetComm Wireless is globally renowned for its unique customisation capabilities and is working with global carrier partners, including Vodafone, to align M2M solutions with the specific needs of verticals in areas such as healthcare, retail, utilities, manufacturing and security.

The increased focus on solution differentiation and flexible customisation positions NetComm Wireless for solid growth as a developer of M2M devices that feature the open source capabilities needed to support custom application development.

Ovum's forecast for M2M in Australia shows that with increased complexity and customisation, integration services will account for around 48% (A$269m) of the total market by 2019. Growth in application development is also strong, accounting for approximately $131 million by 2019 as organisations focus on achieving higher productivity, new revenue streams, better workflows and the creation of new business models.

According to Vodafone, more than one-third of respondents in the transport and logistics, manufacturing, retail and wholesale, utilities and healthcare sectors reported that they have either deployed or are trialling, piloting, or rolling out M2M solutions. The report states there is widespread use of security, smart metering, industrial monitoring, and asset management applications in these verticals.