The recently announced expansion of NTT DOCOMO and Vodafone Group's partner agreement to deliver Machine-to-Machine (M2M) services to the global enterprise sector reflects the alliance-driven nature of the M2M world.

The business of connecting 'things' to wireless networks is a major growth area for network operators; and most are collaborating with other M2M focused companies to gain a competitive advantage through the delivery of end-to-end solutions to customers across diverse industry sectors.

According to Machina Research, a key feature of the global communication service provider landscape is the increasing prevalence of alliances between operators. The motivation behind these horizontal collaborations typically being twofold: technical cooperation for delivering cross-network fault resolution, device certification and localisation; and commercial cooperation to establish frameworks for co-bidding for projects requiring global coverage.[1]

The market opportunity created by such partnerships extends to the broader M2M value chain, resulting in the development of vertical partnerships between network operators and go-to-market partners including M2M device / module manufacturers, system integrators and service providers.

Complementary collaborations between different companies in the global M2M arena are essential for network operators seeking to capture the opportunities presented by M2M as adoption rates continue to grow at 22%, according to Vodafone's M2M Adoption Barometer 2014.

NetComm Wireless' collaboration with network operators such as NTT DOCOMO and Vodafone Global Enterprise involves the development and supply of wireless M2M devices certified for use on global networks. As a developer of smart wireless M2M technologies that sit "on the edge" of network infrastructure to form the critical connection, NetComm Wireless has built a strong presence in the global M2M ecosystem.

[1] Machina Research Strategy Report. Machine-to-Machine (M2M) Communication Service Provider Benchmarking 2014.